Creative Business Management Executive
Highly motivated and experienced management professional with expert proficiency in coordinating targeted business strategy and operational excellence for a roster of industry-leading corporations in the digital distribution and entertainment industries. Comprehensive understanding of the skills needed to manage ongoing business planning processes while developing strategies to meet future challenges. A demonstrated history of developing successful process improvements that drive productivity, reliability, and client satisfaction. Well versed in the ability to cultivate strong relationships with prospective clients while strengthening existing accounts. Regarded for the ability to deliver outstanding results with the highest degree of expertise and professionalism.
Executive Creative Director
Adconion Media Group
Santa Monica, CA | September 2009 – Present
Fulfill a critical role directing all aspects of the overall design vision, strategy, and execution for one of the largest global multi-screen and multi-channel digital distribution platforms, with direct accountability and responsibility for multiple internal brands that include Smartclip, Adconion Direct, Joost, Magnify, and RedLever Studios. Serve as an integral contributing member of the senior leadership team, envisioning and implementing go-to-market and brand positioning strategies designed to capture competitive advantage. Exercised operational leadership and authority over a global team of dedicated designers and developers, creating both internal marketing collateral as well as executing creative projects for outside brands and agencies.
- Orchestrated the successful design and execution of a broad spectrum of branded entertainment campaigns, including Supermoms sponsored by Clorox, Discover Beauty Within sponsored by Walgreens, and In the Kitchen sponsored by JennAir.
- Achieved a demonstrated record of success driving sales and providing business leadership for Joost / Smartclip, a multi-screen video and brand advertising platform specializing in video ad formats across all Internet-connected devices. Successfully secured exclusive publishing deals and branded integration opportunities with key Fortune 500 clients.
Director of Interactive Media
30sixty Advertising + Design
Los Angeles, CA | December 2008 – September 2009
Assumed a lead role in the development and execution of creative and technical strategy for this entertainment advertising and design firm, charged with the development of websites, banners, videos, and Internet applications for mobile platforms. Cultivated strong relationships with prospective clients while strengthening existing accounts. Seamlessly administered an array of operational responsibilities, including recruiting, interviewing, and hiring talented creative individuals dedicated to the overall success of the organization.
Torrance, CA | August 2002 – November 2008
Directed all facets of operations, sales, and creative design at this leading provider of branding and marketing services. Gained invaluable proficiency across all aspects of operational leadership, including hiring practices, client account management, new business development, and marketing. Achieved a demonstrated record of success in both online and print media, marked by the coordination of successful product launches by Mattel.
Manager of Creative Services
Party Planners West, Inc.
Marina Del Rey, CA | May 2001 – August 2002
Spearheaded all visual product design and implementation services to support corporate meetings and events. Exercised superior technical skill and design expertise to craft print collateral, produce DVDs, and contribute to the development of CAD layouts.
Visual Design Intern
The Content Project
Marina Del Rey, CA | April 2000 – December 2000
Gained invaluable exposure to the principles of graphic design while meeting the needs of Fortune 500 clients of this global interactive marketing agency. Contributed to the creation of Flash ROMs for New Line Cinema DVD releases while addressing and resolving IT issues as necessary.
Community Activity and Volunteerism
Advisory Board Member
Dizzy Feet Foundation
Beverly Hills, CA | June 2012 – Present
Leverage superior organizational skill and industry expertise to devise and deploy brand and marketing guidance for this organization dedicated to the advancement of dance education in the United States. Provide informed recommendations regarding the design and distribution of corporate collateral, as well as fundraising events and campaigns designed to discover new donors and elevate brand awareness.
Head Volleyball Coach
South Bay Volleyball Club
Torrance, CA | August 1999 – July 2007
Served as the Head Volleyball Coach for the 17 and under girls volleyball team. Coached the team to outstanding performance that included consecutive bids to the Junior National Championship and a Runner Up position at the 2005 Volleyball Festival.
Volunteer Assistant Women’s Volleyball Coach
University of Califonia – Los Angeles
Westwood, CA | August 2002 – December 2002
Successfully coordinated practice plans, videography services, and editing for the varsity volleyball team of this top-tier athletic university. Contributed to the training of a team that reached the Top 10 in the NCAA tournament.
Loyola Marymount University
Bachelor of Arts Degree in Communications / Fine Arts
Player, Division I Men’s Volleyball Team
Member, Sigma Pi Fraternity
Skills & Abilities
Multi-Tasking / Operations Management
Sales and New Business Development
Marketing and Brand Strategy
Independent Creative Initiative
Problem Solving & Abstract Thought
Digital Distribution Methodologies
Superior Verbal and Written Communication Skills
Continuous Process and Efficiency Improvement