One week from today, we will be launching the new Joost brand. Our parent, Adconion, purchased Joost around a year-and-a-half ago which amounted to a fire-sale. Since that time we have been figuring out what to do with the brand. We have had some success with the Joost.com portal over that time, but have made the commitment to turn our “product” into a full-blown business in 2011.

As of the beginning of January, my Creative Services group has been living under the Joost umbrella. While the official move will happen next week with the brand re-launch, we have been operating in that fashion for some time.

While there is a certain nostalgia factor in being associated with RedLever, especially considering the growth we have seen internationally, there is something really sexy about Joost. To me, getting to say that I am the Creative Director at Joost is really cool. I just love saying it.

We launch the new brand on March 1st and I currently have 15 things on my to-do list before launch and the list seems to get longer by-the-day. The good news: I have a fantastic and incredibly talented team that is going to “crush it”.

Stay tuned for some cool snippets from the upcoming brand launch…

One year ago today, I was coming up the elevator at Third Street Promenade to start my first day as the Creative Director for RedLever.

It has been a whirlwind of a year, in fact, it really only feels like a couple of months. We’ve been so busy, growing the group from two people in our Santa Monica office to over eight. We’ve also expanded our reach globally where I’m also responsible for designers and developers in six other countries.

We have hired an incredible team of talented designers and developers. We’ve recently moved into our new office space in Santa Monica. I love everything about my job and I’m looking forward to many more years at RedLever, Joost, & Adconion.

We’ve been hard at work preparing to launch the Joost Video Network for our parent company Adconion.  After many sleepless nights over the last couple of days, we have finished the heavy lifting and have progressed the brand enough to where the sales team can get out there and do what they do best, SELL!  Here is a sample from the new brand we created…

I always enjoy having the opportunity to work on large branding campaigns, and it was a great honor to lead the charge on a project of this scale.  Internally, the feedback has been amazing and externally the reviews have been great as well.  We still have a ton of work to do, but here are some links for the various releases today.

TechCrunch
Business Wire
NewTeeVee
AdExchanger